This site was built out using the Uberstore theme. The theme on it’s own is not the greatest, but chosen by the client. The site as is, is pretty cookie cutter with limited options. However, the CSS and PHP were very easily manipulated to meet with the clients needs and wants. We did like the options it came with from a marketing stand point, the ability to display same category merchandise as well as merchandise the had the best return was nice. This site is mobile ready and responsive to all size screens, it also works great across all browsers.
This was a challenging Search Engine Optimization task. Our goal was simple to get in front of potential consumers, the problem we are up against very big box retailers, Amazon, Ebay and every DIY platform out there. We might also mention that the designs offered on this site typically attract a more senior crowd. We decided to target the Mantle Scarf product, this fit perfect with the demographics we were targeting. We used Yoast, Proper Copy, Keyword Density and structured data where beneficial. We knew once we got in front of the consumer, we would get increased and return orders.
You can google the word Mantle Scarf plus just about any flower type, color or holiday theme and our client is displayed on Page 1.
We now are moving on to encouraging product reviews to help continue to boost site and individual product performance.